For Russ, finding personal greatness is an endless, character-defining journey accompanied by the undying love and support of his friends, family, and biggest fans. Every day is about cherishing the relationships and experiences in his life and continuing to be an inspiration for others to follow. When asking himself where and who he wants to be, it’s his family, friends, and fans who’ve always been by his side. Inspired by the most important people and communities in his life, the Jordan Why Not? Zer0.4 “Family” celebrates the belief that life is about connecting with those who matter the most.
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